Archives for April 2013

Connected Content: Making the Most of your Media – Online & Off

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PANO Annual Conference

April 22-23, 2013

Harrisburg, PA


Registration is open now.

Once again Beth will be presenting at the PANO Annual Conference. In her 3rd time back, she will be focusing on digging deeper into communications to make marketing more effective.

With new opportunities emerging daily to share your message, content marketing has become one of the most effective means for communication. Frequently, the term is used to describe written communications distributed online through tactics like blogging, e-books and sharing reports and white papers. But “content” is so much bigger than that.

This program will help you understand all the different types of media that can be used as content — and all the places you can use what you create. You will be surprised at how much you are already doing that can be re-purposed, reformatted and republished to connect your audiences more deeply to your organization. In addition we will discuss how to consciously create media with the goal of cross marketing.

Learning Objectives:

  • Understanding what makes good content
  • Discover uses for content in web, email, social and print
  • Learn how to identify potential content in what you are already doing
  • Demonstrate easy ways to transform content into sharable media
  • Discuss how to  integrate content throughout communications to  build engagement

Beth will also be presenting this topic at AFP Franklin Forum May 10 and the AFP Bridge conference in DC August 2.

Iris Creative Group Inc. • 451 S. Bethlehem Pike, Suite 310 • Fort Washington, PA 19034 • P: 267.468.7949
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