I’ve been really trying to focus on my writing lately, both in frequency and in quality. As the world of marketing increasingly focuses on content, generating more media is important for all of us. But it needs to be valuable.
I think it’s easy to try to demonstrate expertise by using big words, long sentences and multiple adjectives because we feel we need to be both caring and compassionate. See there, that was a perfect example. I call it “conjunctionitis.” Sentences filled with “ands,” “becauses” and multiple commas are brutal for the average reader. Especially when reading on-screen.
And have you checked how many of your readers are coming from mobile? Do that. Because those screens are really small.