The Wharton School of the University of Pennsylvania has grown a large alumni contingent over its years of providing top MBA education. While contributions to the program are significant, Wharton thought they could improve their messaging to achieve better alumni engagement and greater participation. Iris Creative developed the concept of “Unbounded Opportunity” as a theme to reflect what alumni received from their education as well as what they can offer to incoming students. The affiliation with the Wharton brand is a key factor in deciding to attend the program, this year’s theme takes that a step further to connect graduates with the lifelong benefits of being part of their community. This brochure was developed as the campaign kickoff piece. The theme is being presented throughout the year on the website, in video, advertising and additional direct mail.