MLK Day: The Secrets of a Successful Movement

“There is a clear and obvious link between Dr. King’s legacy and encouraging people to engage in community service that breaks down barriers and builds a land where people live in peace, dignity and equality.”

Just a few days ago, thousands across the country observed Martin Luther King Jr. Day. This week on Driving Participation, reflect on the legacy of the civil rights leader and how it can inspire you to effect change in your own community. How did the movement to get involved in community service in his honor begin? Beth takes a look at the holiday’s history and the lessons you can learn from MLK Day for your own work. Revisit past episodes to hear how the work other Driving Participation guests do can inspire you, too! She takes a look at:

  • How MLK Day got started and how it’s grown to the movement it is today
  • How your own organization can organize its own MLK Day of Service effort
  • Getting involved in pre-existing holidays, such as Giving Tuesday or National Wear Red Day…
  • …Or even creating your own holiday!


The Greater Philadelphia Martin Luther King Day of Service:

Corporation for National & Community Service

Giving Tuesday:

American Heart Association National Wear Red Day

Laurel Hill Cemetery’s Grave Digger’s Ball

Tobi Johnson Session

Jamie MacDonald -Turning Online Events into a Party for your Cause

Session 17 – Abigail Quesinberry The Real Reach of Social Media with Abigail Quesinberry
Session 22 – Justin Ware Manufacturing Viral Campaigns
Session 28 – Kait Sheridan – Starting a Movement and Building Momentum
Session 70 – Sean King – Using #GivingTuesday as a Launchpad for Growing Your Audience
Session 79 – A #GivingTuesday Resource Roundup from our Podcast Guests
Session 83 – Amie Simpson Evolving #GivingTuesday
Session 100 – Karen Bantuveris Engaging Volunteers with a Social Media Buzz Team

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