Using #GivingTuesday as a Launchpad for Growing Your Audience with Sean King

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“We can make it so that one team can handle PR, one team can handle the website, one team can handle social media…when you’re working as a team, you’re dealing with so much more energy, and you’re talking to people you wouldn’t normally talk to.” – Sean King, Director of Marketing, Youth Education in the Arts

With #GivingTuesday becoming much more well-known inside and outside of the nonprofit community, organizations are trying to find ways to get involved, but many hesitant to put resources towards such a large project. This week, Sean King, the director of marketing for Youth Education in the Arts (YEA), shares how his organization got started in #GivingTuesday. Taking on a campaign by yourself is hard, so Sean and YEA pooled resources with other art-oriented organizations to create a comprehensive #GivingTuesday campaign. Sean thinks that #GivingTuesday campaigns are a great way to reach people you wouldn’t normally reach with your annual campaigns, and by collaborating with organizations who are close in geography or mission, you can split the work and make a bigger impact. And once you make the impact, you can focus on building a relationship with new supporters and build your returning donor base.

Sean and Beth discuss:

  • How to approach other organizations about the possibility of collaborating
  • Using Giving Tuesday to reach new donors
  • Why Giving Tuesday will continue to grow despite what some say
  • How collaboration helped the Allentown arts community “claim” Giving Tuesday in the city
  • Using momentum from Giving Tuesday to turn new donors into returning donors

Resources:

Email Sean

Sean’s blog post on Takeaways from Giving Tuesday 

YEA Homepage 

Driving Participation podcast with Marlee Honcoop about Giving Tuesday

 

Download Full Transcript

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