Building the Pipeline for Nonprofit Supporters with Gail Bower


“As much as you can give people what they want, to have some emotional connection, or to be involved with some activity, and deliver the messages that are important to you, then you’ll be successful.” — Gail Bower, Bower & Co. Consulting

What are the three critical pieces to effective audience participation? Learn the answer from Gail Bower, president of Bower & Co. Consulting, this week as she speaks with Beth about these key pieces and why they are so important. Gail has plenty of experience in event planning under her belt, from helping clients plan small scale events for their organizations to planning nationally recognized jazz festivals. With this experience, she is convinced that events are a key asset for any organization. Gail gives tips on how to create a working strategy to ensure a successful event where the audience can learn more about your organization. Why is it unwise to “just plan an event”? She and Beth discuss:

  • How to create an effective strategy for a successful event
  • What are the right questions to ask when determining a functional planning strategy?
  • How can you create a sense of emotional resonance or connection to your organization?
  • How do the goals of an organization translate to participation?
  • What are people getting wrong when trying to engage new audiences, and can it be fixed?
  • What does it mean to “put a bird on it”? And why is it bad for event planning?
  • How to avoid damaging potential relationships with donors and funders


Gail’s website:

Sponsorship Strategist:

Gail’s Book on Amazon: How to Jump-start Your Sponsorship Strategy in Tough Times

Newport Jazz Festival:

New York Council of Nonprofits:

Doug Sauer:


Download the full transcript

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