July 15, 2013
This year’s AMA Nonprofit Marketing Conference in Arlington Va is just a few weeks away. If you have never been, consider the trip. While I speak at many conferences, this time I’ll be there representing Iris at a booth, so please stop by for a visit. One of the things I have on my list for 2013 is to record interviews with nonprofit marketers and industry partners about how they drive participation in their organizations. Can you spare 15 minutes to share your story?
As you know if you read any of my posts or hear me speak, I believe that engagement in many forms is what generates involved members. Whether they are students, volunteers, attendees or donors, getting active increases the chances that they will stick around, give back and spread the word.
I am sure many of you have seen this play out in your organizations and schools. And I know that you have some amazing stories of tactics you tried, strategies that you embrace or lucky surprises that have really made a difference in driving participation.