Share your Story at the AMA NonProfit Marketing Conference

July 15, 2013

 

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This year’s AMA Nonprofit Marketing Conference in Arlington Va is just a few weeks away. If you have never been, consider the trip. While I speak at many conferences, this time I’ll be there representing Iris at a booth, so please stop by for a visit. One of the things I have on my list for 2013 is to record interviews with nonprofit marketers and industry partners about how they drive participation in their organizations. Can you spare 15 minutes to share your story?

As you know if you read any of my posts or hear me speak, I believe that engagement in many forms is what generates involved members. Whether they are students, volunteers, attendees or donors, getting active increases the chances that they will stick around, give back and spread the word.

I am sure many of you have seen this play out in your organizations and schools. And I know that you have some amazing stories of tactics you tried, strategies that you embrace or lucky surprises  that have really made a difference in driving participation.

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Connected Content: Making the Most of your Media – Online & Off

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PANO Annual Conference

April 22-23, 2013

Harrisburg, PA

#PANOAC2013

Registration is open now.

Once again Beth will be presenting at the PANO Annual Conference. In her 3rd time back, she will be focusing on digging deeper into communications to make marketing more effective.

With new opportunities emerging daily to share your message, content marketing has become one of the most effective means for communication. Frequently, the term is used to describe written communications distributed online through tactics like blogging, e-books and sharing reports and white papers. But “content” is so much bigger than that.

This program will help you understand all the different types of media that can be used as content — and all the places you can use what you create. You will be surprised at how much you are already doing that can be re-purposed, reformatted and republished to connect your audiences more deeply to your organization. In addition we will discuss how to consciously create media with the goal of cross marketing.

Learning Objectives:

  • Understanding what makes good content
  • Discover uses for content in web, email, social and print
  • Learn how to identify potential content in what you are already doing
  • Demonstrate easy ways to transform content into sharable media
  • Discuss how to  integrate content throughout communications to  build engagement

Beth will also be presenting this topic at AFP Franklin Forum May 10 and the AFP Bridge conference in DC August 2.

Connected Content: Making the Most of your Media – Online & Off

AFP Philadelphia Franklin Forum

Franklin Forum — Greater Philadelphia Association of Fundraising Professionals

May 10, 2013

ACE Conference Center
800 Ridge Pike, Lafayette Hill, PA 19444

Registration is open now.

With new opportunities emerging daily to share your message, content marketing has become one of the most effective means for communication. Frequently, the term is used to describe written communications distributed online through tactics like blogging, e-books and sharing reports and white papers. But “content” is so much bigger than that.

This program will help you understand all the different types of media that can be used as content — and all the places you can use what you create. You will be surprised at how much you are already doing that can be re-purposed, reformatted and republished to connect your audiences more deeply to your organization. In addition we will discuss how to consciously create media with the goal of cross marketing.

Learning Objectives:

  • Understanding what makes good content
  • Discover uses for content in web, email, social and print
  • Learn how to identify potential content in what you are already doing
  • Demonstrate easy ways to transform content into sharable media
  • Discuss how to  integrate content throughout communications to  build engagement

 

Facebook from Novelty to Necessity

WEBINAR with PANO – Pennsylvania Association of Nonprofits

June 7, 2012, 12pm-1:30pm

Whether the use of social media began as an experiment or a harmless activity for the intern, it has now become a genuine communication strategy.  Websites and email took years to gain wide adoption, yet communication in social media has grown at a remarkable pace. Social media has become part of the communication toolbox and organizations are now looking to go beyond a “presence” and gain value from their efforts.

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Social Media and the Club: Privacy, Policy and Promotion

CMAA Club Managers World Conference

February 28, 2012, 2:45-3:34

 

Integrating New Media with Club Traditions

For a privacy-focused industry, the concept of public sharing online can sound more like a disaster than an opportunity. For clubs, “social” has meant showing up in person for dining, sports and activities. Getting members to take advantage of the facilities is a key aspect of retention and revenue and social media are changing how people interact and stay connected.

Why do people join?

Clubs bring together friends, families, acquaintances and strangers to share activities they love. The environment strengthens existing relationships and provides opportunities to make new friendships. Members can connect with colleagues, find fellow lovers of games and sports, and often create affinity groups within the membership to focus on unique hobbies and interests.

Interestingly, that also describes what people get out of online communities. Millions of people are spending countless hours sharing stories and photos, keeping up with their friend’s lives, making business connections and participating in niche interest groups. Stopping this activity is not an option. The question is how can clubs utilize and potentially incorporate this new obsession into the traditional in-person social environment where they excel.

There are many ways to handle the rise of social media, and deciding how to address it within the club environment is critical to being prepared for the future. There are issues and opportunities ranging from human resources to maintaining the exclusive environment and keeping members interested in actually coming out to events.

How do you begin to decide what approach will work best for your club?

  • How staff can balance personal vs. professional identity
  • Ways to make member-only space on public social sites
  • The limits of “privacy”
  • Where to start with policies to keep conversations social and avoid crises
  • How to integrate new media into your current communications

Driving Participation: New Media Marketing for Member Engagement

Greater Chicago CMAA Tech Conference

January 23, 2012

 

Developing and delivering communications that members will see – and respond to – gets harder every day. Printing and mailing costs are increasing and email open rates are dropping drastically making it hard to choose the best tactics for marketing club events and programs.

Clubs everywhere are looking for new ways to connect with members and encourage participation in club activities. Learn how to choose from the multitude of social sites, new media and creative technologies to create a communication program that works for your club and your members.

What you will learn: 

  • What’s new on the big three: Facebook, Twitter and LinkedIn
  • Tweaks and tools to get more from your efforts
  • Opportunities with video, blogging and photography
  • Technologies to improve your traditional communications
  • Innovative strategies to build and sustain community
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