” A brand is about what people experience, and how they interact with your organization. And what you show them is part of how they connect with you.” -Beth Brodovsky
Branding is a foundational piece in your marketing communication, and one you do not want to be without. Your brand can be a lot of things. This week, we flip the conversation and discuss what branding isn’t. Beth Brodovsky answers the biggest questions and misconceptions about branding. She discusses the role of design in communications and where research fits in to a branding process
- When is it the right time to rebrand
- Why branding is important when it comes to marketing
- Design vs. Branding
Looking for more branding resources?
- Building your Brand through Blogging
- The Impact of Rebranding
- After the Launch: Managing a New Brand
- It’s Not About the Logo
- Put your Brand in your Supporters’ Hands
This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live
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