“Thinking as a copywriter and a content creator, when you decide you’re going to come up with a theme, the process of developing your theme makes annual report writing easier because it makes it into a fun, creative exercise.” — Marlene Oliveira
Annual reports can seem like a boring or dull task — but Marlene Oliveira says, don’t let it be! With a background in copywriting and communications consulting, Marlene has done her fair share of reports, and she shares a few tips and tricks to help you make annual reports meaningful and creative. One practice she recommends is incorporating a theme into your report and she shares examples of what to do (and not to do) to make a theme effective. She and Beth discuss the role of a “persona,” and how it can serve as a reminder that there is a real person you’re trying to reach. They explore:
- Why do people do annual reports? How has the annual report’s purpose changed over the years?
- How can you make your annual report the most effective tool you possibly can?
- What themes for annual reports Marlene recommends you stay away from
- Who to talk to before starting an annual report
- As an annual report isn’t usually a revenue generator, what are its benefits?
- How creating a persona can help you better communicate with your clients
- Ways to use your annual report’s theme throughout the whole year
Marlene’s blog: nonprofitmarcommunity.com
Marlene’s website: moflow.ca
Marlene and Julia Reich’s guide to annual reports (coming soon): moflow.ca/annual-report-guide
Twitter chat: Join in the last Thursday of every month at 1 p.m. EST using #NPMC
Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.