Podcasts

Introducing a Theme for Your Annual Report

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“Thinking as a copywriter and a content creator, when you decide you’re going to come up with a theme, the process of developing your theme makes annual report writing easier because it makes it into a fun, creative exercise.” — Marlene Oliveira

Annual reports can seem like a boring or dull task — but Marlene Oliveira says, don’t let it be! With a background in copywriting and communications consulting, Marlene has done her fair share of reports, and she shares a few tips and tricks to help you make annual reports meaningful and creative. One practice she recommends is incorporating a theme into your report and she shares examples of what to do (and not to do) to make a theme effective. She and Beth discuss the role of a “persona,” and how it can serve as a reminder that there is a real person you’re trying to reach. They explore:

  • Why do people do annual reports? How has the annual report’s purpose changed over the years?
  • How can you make your annual report the most effective tool you possibly can?
  • What themes for annual reports Marlene recommends you stay away from
  • Who to talk to before starting an annual report
  • As an annual report isn’t usually a revenue generator, what are its benefits?
  • How creating a persona can help you better communicate with your clients
  • Ways to use your annual report’s theme throughout the whole year

Resources:

Marlene’s blog: nonprofitmarcommunity.com

Marlene’s website: moflow.ca

Marlene and Julia Reich’s guide to annual reports (coming soon): moflow.ca/annual-report-guide

Twitter: @Mo_Flow

Twitter chat: Join in the last Thursday of every month at 1 p.m. EST using #NPMC

 

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Podcasts

Coordinating Your Message Around A Key Topic

pamelahawley_wp“As we go forward in life, in any endeavor, but I would say especially the good ones too, it’s got to be authentic. It needs to be from the heart. It needs to be very real and if you are volunteering and you’re doing it for an ulterior motive, people will feel it.” — Pamela Hawley, UniversalGiving

Pamela Hawley has always wanted to make a difference in the world. When she founded UniversalGiving, it was one way to achieve her dreams and give others the opportunity to volunteer around the world. This week, Pamela joins Beth to talk about creating consistency when it comes to messaging about your organization. It’s important to keep pushing forward as far as communicating via different platforms, but you should also be able to maintain your brand and your identity in the process and she shares three tips to help. Pamela also discusses her company’s culture and their internship and “returnship” programs. She and Beth discuss:

  • The importance of diversity in the workplace
  • What is a “returnship”? Who benefits from it?
  • How posting about a company potluck on social media changed how people engaged with the organization
  • The importance of storytelling and what it can do for your organization
  • How to share stories effectively in a newsletter
  • Why you should have a brand framework

Resources:

UniversalGiving’s website: www.universalgiving.org

UniversalGiving on Facebook and Twitter

Email Pamela: PHawley@UniversalGiving.org

 

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Podcasts

Telling Your Story to the Right Audience

vanessalockshin3_wp“For me, a great story is one that resonates with that audience at a deeper level that’s really able to speak to them in a way that gets them excited, inspired, engaged, what have you, about taking that action.” — Vanessa Chase Lockshin, The Storytelling Non-Profit

Vanessa Chase Lockshin knows a thing or two about storytelling. This week, she’s back on Driving Participation to discuss how to use storytelling to really find your audience and connect in ways that are meaningful and impactful. Characterizing a realistic representation of your target audience can help you tell the right story in a way that will motivate the right people to get involved. She and Beth explore how to create the most effective way to communicate with your ideal audience and donor base that will get them excited, inspired and engaged. They discuss:

  • What is the goal of storytelling for an organization?
  • How do you make sure you’re not telling your story in a vacuum?
  • How many audiences should you really have?
  • What does having a “persona” mean for nonprofits? And once you have this persona, how can you use it to find new people?
  • What is the most effective way to create and use a survey?
  • How can you test your branding?

Resources:

The Storytelling Non-Profit website

Vanessa’s book: A Practical Guide to Telling Stories That Raise Money and Awareness on Amazon

Revisit Vanessa’s previous visits to Driving Participation here and here  

Rising Strong by Brené Brown

Learn more about survey tools, Google Forms, SurveyMonkey and Formstack

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

 

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Podcasts

Are You Living Your Brand?

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“Every single time you purchase something, whether that’s the experience, that is a brand. People are expecting something from that brand. Everyone’s brand is different.” — Connie McCaw, Guest Experience Management Services

Branding. A word that you probably hear all the time but might not really understand. Connie McCaw joins in this week to explore how your brand translates into someone else’s experience. A consultant and strategist with Guest Experience Management Services, Connie knows a thing or two about what goes into creating the ideal guest experience — and it comes from everyone involved. When you think about your favorite product, like Apple as Connie used as an example, there are probably a few things that pop into your head first, including guest services and your experience with that product. This is important whether it’s a product or a museum. A brand really equals your culture, Connie says. She and Beth explore:

  • How do you know when it’s time to work on your brand?
  • What people get wrong most often when it comes to branding and thinking about what branding (and rebranding) means?
  • How your staff and your donors are connected
  • Where should an organization who is working on their brand and culture start?
  • How your brand can act as a style guide for steps, service and delivery
  • What are some of the things that the best leaders do at the beginning of the branding process to create momentum?
  • How do you know if an organization has a problem with their culture?

Resources:

Guest Experience Management Services: www.PeopleAreGems.com

Shannon Doolittle on Driving Participation: http://iriscreative.com/dp043/

LinkedIn: Connie McCaw

Email Connie: ConnieM@PeopleAreGems.com

 

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Where Organizations Get Stuck on the Way to Becoming Sustainable

SandyRees_WP“My favorite way to manage the communication is to make sure that the organization is sharing things that are interesting and relevant to the donor and that they are telling the stories about how lives have been changed because of the donation the donor made.” — Sandy Rees, Get Fully Funded

Want to know how to connect with your donors and become a more sustainable organization? Take it from a pro. Sandy Rees of Get Fully Funded joins in this week to talk about ways to create conversation with your donors that will keep them engaged (and giving), how to hone in on a strategy that really works for your organization in creating sustainability — and why changing egocentric language in your communication to your donors is a key step. While including the announcement of hiring a new janitor might not be the best material for a newsletter, real stories about your donors’ impact definitely is and can help you create a lasting connection with your supporters. She and Beth look forward to Sandy’s upcoming conference, Inspired Fundraising Retreat, where she will discuss these ideas and more:

  • Where organizations tend to get stuck most when trying to create sustainability
  • What are the things that people need to be thinking about when they begin to shift into creating a sustainable fundraising kind of mindset?
  • What are some of the strategies that she’ll be exploring at her conference?
  • How she helps organizations find the strategies that will really work for them
  • Why it’s not always best to mimic what another organization does
  • What are some exercises for identifying your ideal donor prospect and creating a nurture plan

Resources:

Get Fully Funded website

More information about the Inspired Fundraising Retreat

Sandy’s email: SandyRees@GetFullyFunded.com

Questions about the work Sandy does or the Inspired Fundraising Retreat, call their office at 865-657-9915.

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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50 Things You’d Do with a Marketing Grant

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“If more of the grant money is spent on how to tell those stories instead of spending a ton of money on the technology itself, then that would be money well spent.” — Andrew Stitt, formerly of PMIEF (Project Management Institute Educational Foundation)

Today is Beth’s 50th birthday (yay!) and to celebrate, she decided to make a special episode involving the whole community. She wanted to know: “If you got a grant for marketing, what would you do first, and how would it make a difference in your capacity to do your work?” So she set out to get 50 responses from all different nonprofits and organizations to find out the answer. As the answers poured in, a theme emerged: a clear understanding among nonprofit marketers that you need both a strategy and execution. She explores how a grant would help in areas like:

  • Branding
  • Research and strategy
  • Increasing awareness about your nonprofit
  • Marketing collateral
  • Storytelling and audience reach
  • Video/visual stories
  • Website building
  • Social content
  • And more!

Resources:

Follow some of the guests featured on this episode on Twitter:

Courtney Savoia: @NAFCareerAcads
Jessie Marushak: @PTHPA
Kelly Schempp: @MannCenter
Lynn Fitch: @growinggardensportland
Greg Koch: @zoomiami
Lisa Davis Budzinski: @centralpain
Susannah Coleman: @chestnuthill
Kevin McKinney: @fellowshiphse
Stephanie Cory Gorris: @JLWilmington
Laura Franz: @TLS_Veterans
Elisabeth Muehlemann: @LIVolunteer
Lynne Venart: @lemurnetwork
Mark Mattern: @YorkHabitat
Keith Chamberlain: @RevvCrew
Yolanda Morris: @pawsitiveallian
Amanda Navar: @foothillsbgc
Bill Moore: @zoomiami
Jamie McDonald: @genero_city
Carol Meerschaert: @carolmeersch
Steve Varnum: @NHCommLoanFund; @sfxvarnum
Monica Tanouye: @CCFofSC
Veronica Hix: @ONABEN
David Rhode: @pitchinbaseball; @davidrhode
Marvin Berman: @quietmindfdn
Laura Jones: @bbbsbc
Michelle Brinson: @nashvillerescue
Nancy Gates: @AACA_Museum
Celeste Miller: @byceleste1
Jane Van Ingen: @holyapostlesnyc
Nation Hahn: @jamiekirkhahn
Tobi Johnson: @volpronet
Lori L. Jacobwith: @LJacobwith
Penny Leisch: @catnipcasacats
Michael Norris: @philaculture
Elizabeth Weaver Engel: @ewengel
Claire Axelrad: @charityclairity
Anna Caraveli: @AnnaCaraveli
Jeremy Koch: @empowernonprof
Joe Waters: @joewaters
Debra Askanase: @askdebra

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Mindful Social Marketing

JanetFouts_WP“Multi-tasking is a myth. You cannot tweet, Facebook, post on LinkedIn while you’re watching TV at the same time. You can do it, but you’re not actually being present. You’re not being mindful. You’re not paying attention. You make a lot of mistakes.” –  Janet Fouts, CEO of Tatu Digital Marketing

You probably use some form of social media, whether for personal use or for your organization. Janet Fouts joins the show to explore how mindfulness when it’s applied to social media is different than just “doing” social media. Janet, CEO of Tatu Digital Marketing, talks about how just scheduling automated posts without followup engagement can sometimes be detrimental to really letting your followers get to know you as not just a brand but a person. They want to know they’re dealing with a real human being. Janet reminds listeners there are ways to take a mindful approach to social media while still being efficient and practical. She and Beth talk about:

  • Why she’s “done with coding”
  • The difference between mini-tasking and multi-tasking
  • How to shift your social media marketing from autopilot into a more mindful approach
  • How taking a moment on social media to say “thank you” can make a big difference
  • Personalizing your voice on social media can make people get to know you better
  • Why Janet believes “specialization is the way to go”
  • How livestreaming can be helpful but only if it’s done right

Resources:
Janet’s websites: www.JanetFouts.com and www.MindfulSocialMarketing.com

Tatu Digital Marketing: www.tatudigital.com/
Mindful Social Marketing on Amazon
Slack
BuzzSumo

Follow Janet on Twitter: @jfouts

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Podcasts

The Trick to a Successful Annual Appeal: Start Now.

MaryElizabethEntwistle_WP“Participation is so valuable because without it we wouldn’t have a foundation to make an ask. If we’re not reaching out, building engagement, making partnerships, educating people, and staying connected with them through our communications, then we can’t ask for money.” – Mary Elizabeth Entwistle

Annual Appeal season may seem far away but it will be here before you are ready. What do the most successful campaigns have in common? Planning. It may seem early but planning now will increase the impact of your efforts. Mary Elizabeth Entwistle of The Gift Development Group joins Beth to talk about what you can do when you plan ahead. They discuss creating an integrated campaign and how to use direct mail, email and social together. Each of these plays a different role and Mary Elizabeth shares how to incorporate your theme and pace your communications to have the most impact.

Beth and Mary Elizabeth discuss:

  • Connecting your mission to your audience
  • Personalizing marketing based on real-time customer activity
  • The importance of year-round communication
  • Using social media to extend your fundraising communications

Resources:

Contact Mary Elizabeth: Twitter | LinkedIn

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This Episode of Driving Participation is sponsored by Nonprofit Toolkit. Get templates for design and planning your annual appeal at www.nonprofittoolkit.net

Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Newsjacking: Using Holidays to Create Connections Online

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“There’s a really strong correlation to how many connections a person has to your organization and what they give.” – Kerri Karvetski

This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking – the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.

Beth and Kerri discuss:

  • Getting your content marketing on track with an editorial calendar
  • How to develop a story around “newsjacking”
  • Creating customer-focused content

Resources:

Contact Kerri | Twitter | Facebook | Web | Email: karvetski@gmail.com

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Becoming a Brand Champion

JenniferGoodSmith_WP“We knew in our hearts who we were, and how we needed to speak about ourselves. But at the same time, we also knew that we had to listen to how other people saw us.” Jennifer GoodSmith

Few people would question the powerful impact of a strong, engaging brand within an organization. But how exactly do you implement an internal communication strategy that aligns your supporters and employees in support of your brand’s promise? This week, Jennifer GoodSmith, Vice President of Marketing and Communications at The Morton Arboretum, joined Driving Participation to talk branding. Jennifer discusses building your brand from the inside out- focusing on internal as well as external branding.

Beth and Jennifer discuss:

  • Identifying the brand promise
  • Merging external and internal research to build a brand
  • Determining strengths and weaknesses to support brand promise
  • Narrowing your messaging and focus

Resources:

The Morton Arboretum

Contact Jennifer | Email: JGoodSmith@Morton.arb.org

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live

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