Podcasts

Your Biggest Questions About Branding

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” A brand is about what people experience, and how they interact with your organization. And what you show them is part of how they connect with you.” -Beth Brodovsky

Branding is a foundational piece in your marketing communication, and one you do not want to be without. Your brand can be a lot of things. This week, we flip the conversation and discuss what branding isn’t. Beth Brodovsky answers the biggest questions and misconceptions about branding. She discusses the role of design in communications and where research fits in to a branding process

Beth covers:

  • When is it the right time to rebrand
  • Why branding is important when it comes to marketing
  • Design vs. Branding

Resources:

Looking for more branding resources?

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This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live

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Podcasts

The Basics of Branding for Nonprofits

BasicsofBranding_WPDo you know that your organization is special but struggle with communicating it in a way that attracts the support you need? Branding is a powerful tool that can change the trajectory of your organization. When done well, it can transform how you find and connect with your community. This week, Beth Brodovsky, Founder of Nonprofit Toolkit, introduces you to the ways branding will help you build momentum toward your vision. If you have ever thought your organization needed branding but were not quite sure exactly how to get there, this episode is for you.

Beth covers:

  • The difference between a logo and a brand
  • Why your mission statement may be working against your brand
  • The easiest way to figure out who your audience really is — using information hidden in plain sight
  • The ONE form of research that reveals where you should focus your attention
  • The 5 steps you need to build your brand

Resources:

Looking for more branding resources?

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Podcasts

Adapting Your Message to Your Audience

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“Crafting compelling messages that translate to your audience is easily one of the most overlooked—and under appreciated—methods of ensuring you reach your nonprofit marketing goals.” – Greg Koch

How can organizations and nonprofits align their information to meet the needs of donors, volunteers and supporters? Understanding your audience is a fundamental key to success, whether you’re seeking to attract, inspire, engage or motivate supporters to take an action. Successful messages anticipate and meet the audience’s needs. This week, Greg Koch, Director of Education and Volunteer Services at Zoo Miami joined Beth, to discuss tailoring your organization’s messages for success.

Greg and Beth discuss:

  • The importance of adapting your message to your audience
  • How to adapt and form content that meets audience needs
  • Creating and sharing relevant content that educates participants
  • How to immerse your organization in a big idea

Resources:

Contact Greg | Email: gkoch@zoomiami.org

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Podcasts

Building Your Brand Through Blogging

LauraNorvig_WPOne of the most effective ways to communicate your story and mission statement as a nonprofit, is through a blog. Blogs enable you to “tell the story” of your brand over and over again, connecting individuals to your cause and inspiring them to support your organization. This week, Laura Norvig, Digital Strategist at ETR, joined Driving Participation to discuss how to build your brand through blogging.

Beth and Laura discuss:

  • How to segment your blog content to drive more leads
  • How to grow your email list and expand your contacts
  • Finding your audience through market segmentation
  • How to find, create and distribute blogging content

Resources:

ETR

Contact Laura | Twitter: @LNorvig

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Podcasts

Increasing Your Impact with Modular Content

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“In order to move people to action, you must first connect them with the problem your organization is trying to solve.” – Lynn Fitch

Great storytelling has the power to prompt action, while creating meaningful connections with members, donors, and supporters. How can nonprofits develop a sustainable system for collecting and sharing these stories? This week, Lynn Fitch, Development Director at Growing Gardens, joined Driving Participation to discuss the best practices for nonprofit storytelling, and channels for distributing and re-purposing content.

Beth and Lynn discuss:

  • Tools for storytelling for nonprofits
  • Creating a common language for organizational communication
  • Re-purposing content for a variety of platforms

Resources:

Growing Gardens

Contact Lynn | Email: Lynn@Growing-Gardens.org

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Podcasts

Mastering the Art of Marketing Automation

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“Automation has completely changed the way we’re doing our work.” – Joe Moran, Chief Creative Officer at True Colors Fund

At its best, marketing automation exists with the goal of growing your database and keeping your audience engaged. This software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. Many organizations are starting to welcome email autoresponders and marketing automation systems to deliver highly-targeted, personalized messages. This week, Joe Moran, Chief Creative Officer at True Colors Fund joined Driving Participation to discuss the tricks and tools to start an automated marketing campaign.

Joe and Beth discuss:

  • How marketing automation can help nonprofits
  • Streamlining your donor engagement strategy
  • Marketing automation terms and translations

Resources:

Contact Joe:

Twitter | LinkedIn

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Podcasts

Design Thinking: A Strategy for Innovation and Engagement

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“Design thinking forces you to think with a different end in mind that empathizes with your members.-Garth Jordan. Co-Founder of RevvCrew

Thinking like a designer can transform the way organizations develop and approach products, services, and strategy. If you want to make your organization more innovative, creative and member-focused, it starts with a set of principles known as design thinking. Design thinking offers a structured framework that helps associations evaluate ideas and move projects forward. This week, Garth Jordan and Keith Chamberlain, Co-founders of RevvCrew, joined Driving Participation. Keith and Garth discuss how to improve internal organization and team culture through design thinking.

They discuss:

  • Fostering a culture that enhances creativity and innovation
  • How to connect with members to discover opportunities for innovation
  • Generating, developing, and testing ideas

Resources:

Revv Crew

Contact: Keith@RevvCrew.com | Garth@RevvCrew.com

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Podcasts

The Three Things That Make Online Campaigns Successful

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“It is critical for a campaign to connect to a larger movement. It must extend beyond an organization, and engage with individuals and communities.” – Debra Askanase. Founder and Digital Strategist, Community Organizer 2.0

While nearly all nonprofits engage in some form of online marketing, an increasing number are using social media to raise awareness and increase donor retention through online campaigns. When successful, these online campaigns provide an avenue to tell your story, engage with supporters and get results.  This week, Debra Askanase, founder and digital strategist of Community Organizer 2.0 joined Driving Participation to explore what it takes to design and execute a successful online campaign.

Resources

Contact Denise: Linkedin| Twitter | Blog

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Podcasts

A Guide to Strategic Storytelling

NationHahn_WP“Crafting a story is so much more powerful than just communicating facts and statistics alone.” – Nation Hahn, Chief Growth Officer at EdNC

Stories are the basic building blocks for reaching our goals. They have the power to attract donors, win support and raise money. Yet effective storytelling is still one of the biggest challenges facing nonprofits and organizations. To better understand these challenges, Nation Hahn, Chief Growth Officer at EdNC, joined Beth to discuss the basics of storytelling and how to implement stories that engage communities.

Beth and Nation discuss:

  • Creating a storytelling culture within your organization
  • How to implement stories that impact communities
  • Transforming difficult stories
  • Leveraging different technologies to tell stories

Resources

Contact Nation | Twitter: @NationHahn

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

Managing a Nonprofit: Keys to Success

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“Partnerships are the key in our success. It’s a fundamental part of our strategic plan to identify, cultivate and then retain partners.” – David Rhode. Founder and Executive Director, Pitch In For Baseball.

To have a high-functioning organization, it is critical that all members, donors, volunteers, partners, and staff understand what value they provide a community and what change they exist to create. This week, David Rhode, Founder and the Executive Director of Pitch In For Baseball, joined Driving Participation to explore how to build a foundation for long-term success. Pitch In For Baseball is an organization that works to provide baseball equipment to children around the world. As an executive director, it is critically important for David to mobilize and engage with volunteers, nonprofits, business and government agencies. Building awareness and support is essential to creating a culture of philanthropy at Pitch in for Baseball.

David and Beth discuss:

  • Growing your network to raise awareness
  • Saying “NO” to good ideas
  • Building partnerships that benefit your organization
  • How to inspire and engage members

Resources

Pitch In For Baseball | PitchInBaseball

Contact David:

Email: drhode@PIFB.org | Twitter: @davidrhode

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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