Podcasts

Managing a Nonprofit: Keys to Success

DavidRhode_WP

“Partnerships are the key in our success. It’s a fundamental part of our strategic plan to identify, cultivate and then retain partners.” – David Rhode. Founder and Executive Director, Pitch In For Baseball.

To have a high-functioning organization, it is critical that all members, donors, volunteers, partners, and staff understand what value they provide a community and what change they exist to create. This week, David Rhode, Founder and the Executive Director of Pitch In For Baseball, joined Driving Participation to explore how to build a foundation for long-term success. Pitch In For Baseball is an organization that works to provide baseball equipment to children around the world. As an executive director, it is critically important for David to mobilize and engage with volunteers, nonprofits, business and government agencies. Building awareness and support is essential to creating a culture of philanthropy at Pitch in for Baseball.

David and Beth discuss:

  • Growing your network to raise awareness
  • Saying “NO” to good ideas
  • Building partnerships that benefit your organization
  • How to inspire and engage members

Resources

Pitch In For Baseball | PitchInBaseball

Contact David:

Email: drhode@PIFB.org | Twitter: @davidrhode

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Podcasts

Top Considerations When It’s Time to Redesign your Website

MargauxOMalley_WP

It’s no secret that the traditional website redesign process is broken. One of the biggest mistakes is jumping into execution before understanding the needs of your visitors, customers and prospects. This week, Margaux O’Malley joined Driving Participation to discuss implementing a customer-centric approach in the website redesign process. For Margaux, principal of Grand Junction Design, creating a valuable, optimized site starts with careful research, discussion and measurement. Beth and Margaux explore building a website that invites participation, as well as the top platforms for web redesign.

In this episode:

  • the importance of mobile design
  • building a site with growth-driven design
  • considering user experience goals

Resources

Yoga Of Nonprofit Communications

Grand Junction Design

Contact Margaux:

Email: margaux@grandjunctiondesign.com  | Twitter: @margaux_om

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

Creating a Community Built on Relationships

SarahHemminger_WP

“I think congruence and consistency is what makes great relationships work.” – Sarah Hemminger, CEO and co-founder of Thread

Nonprofits, government agencies, schools and associations all seek to create a feeling of community that inspires action. If your organization can successfully build long-term relationships with volunteers, you have a higher chance of retaining members and keeping them involved. This week, Sarah Hemminger, joined Driving Participation to discuss volunteer engagement. Sara is CEO and co-founder of Thread, an organization committed to improving  the academic advancement and personal growth of underperforming high school students. In the process, Thread weaves a social fabric, creating a community of students, university and community-based volunteers, and collaborators.

Beth and Sarah discuss:

  • maximizing donor retention by building trust
  • targeted communication for engagement building
  • volunteer management opportunities

Resources

Thread

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

Onboarding Volunteers is a Journey Not a Destination

TobiJohnson_WP“It’s about building a mutually beneficial relationship. You are meeting your mission, and they are meeting their needs. It’s a partnership.”– Tobi Johnson

To engage volunteers, it is necessary to understand their motivations. What are the underlying factors that drive individuals to dedicate their time, experience and skills? Understanding why people volunteer makes it easier to find supporters, organize their work, and recognize their contributions. This week, Tobi Johnson, Chief Engagement Officer at VolunteerPro, joined Driving Participation to explore what pushes individuals to get involved. Beth and Tobi discuss the volunteer journey, and what organizations can do inspire volunteers to continue serving.

Beth and Tobi cover:

  • Engaging volunteers through relationship building
  • Email drip marketing
  • The six factors that motivate volunteers

Resources

Volunteer Management Progress Report

Contact Tobi:

  • Email: Tobi@VolPro.net
  • Twitter: @TobiJohnsonTJA | @VolProNet
  • LinkedIn

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

What Makes a Good Volunteer Match

AllieHallock_WP

What if nonprofits had the same marketing, technology, HR and strategy resources as corporations? Taproot, a service that connects organizations with passionate, skilled volunteers through pro bono work, aims to do just that. Pro bono services enable organizations to drive social change with a connection of resources. When successful, these partnerships build overall engagement, and open up channels for growth. This week, Allie Hallock, Senior Program Manager for the Taproot Foundation, joined Driving Participation to explore the relationship between an organization and it’s volunteers.

Beth and Allie discuss:

  • understanding both sides of the volunteer journey
  • knowing and defining your needs
  • planning a clear communication outline

Resources:

Taproot Foundation

Contact Alexandra:

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

Engaging Volunteers with a Social Media Buzz Team

KarenBantuveris_WP

With the emergence of social media, the environment around volunteering has become more dynamic.  Social networks give organizations and nonprofits new opportunities to connect with volunteers. This technology is not only about helping volunteers with projects and initiatives, it’s also opening up a conversation with those who have not previously engaged. This week, Karen Bantuveris, CEO of VolunteerSpot, joined Driving Participation to discuss how nonprofits can use social networks to identify and build relationships with potential volunteers.

Beth and Karen discuss:

  • using social media to promote opportunities and recruit volunteers
  • harnessing expertise through your volunteer network
  • building a social media content calendar + marketing plan

Resources:

VolunteerSpot | Facebook | Pinterest

If This Then That

Click to Tweet

Contact Karen:

  • Email: karen@volunteerspot.com
  • Twitter: @VSpotMom

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

 

Podcasts

Creating the One Volunteer Experience with Maggie Creps

MaggieCreps_WP

“A healthy organization always aligns to what volunteers want to get out of an experience.” – Maggie Creps, Manager of Volunteer Engagement at Medical Teams International

With National Volunteer Week fast approaching (April 10-16th), we brought in Maggie Creps, to discuss the challenges’ and opportunities in creating a unifying volunteer experience. As Manager of Volunteer Engagement at Medical Teams International, Maggie is directly involved in the volunteer journey, transforming the way MDI inspires, engages and motivates its members.

Beth and Maggie discuss:

  • Creating a unified volunteer experience
  • Volunteer satisfaction: opportunities and challenges
  • The importance of feedback and market research
  • Volunteer communication strategies

Resources:

Contact Maggie: Mcreps@MedicalTeams.org

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

How to Thank Your Supporters on Social Media

StevenShattuck_FinalWP

 “Participation isn’t about selling a product, it’s about being a resource for the sector that you’re serving.” – Steven Shattuck, VP of Marketing at Bloomerang.

In the past few years, social media has transformed the traditional donor-engagement process. Organizations and nonprofits leverage these communication tools with everything from online competitions to video campaigns– to find, influence and engage supporters. Social media platforms are inexpensive yet powerful ways to recognize donor behavior, but how can organizations redesign their outreach strategies to be more effective? Steven Shattuck, VP of Marketing at Bloomerang, joined Driving Participation to discuss donor stewardship strategies for social media.

Steven and Beth discuss:

  • content that generates engagement and participation
  • using social media for gift acknowledgment
  • building a strategy around donor recognition

Resources:

Bloomerang’s Weekly Educational Webinars | Launch Cause

Contact Steve: Twitter: @StevenShattuck | LinkedIn

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

How To Engage Members With Education

SondraSmith“You’re doing what you are meant to be doing as an organization: creating a framework that people want to participate in rather than creating a participatory opportunity that you are dragging people into.”

The way we access, learn and share information has exploded in the last decade. Anyone with the desire to widen their skill set can access the plethora of networking communities, online tutorials, and learning applicators available online. This expansion of education welcomes micro-credentialing, a digital token or “badge” that signifies accomplishments such as completion of a project, mastery of a skill, or mark of experience. This week, Sondra Smith, Director of Special Projects for EDUCAUSE joined Driving Participation to explore the use of micro-credentialing and education to engage with members.

Sondra and Beth discuss:

  • Developing a system of micro-credentials
  • Identifying how to set a value for badges in employment and education
  • Strategies to promote community support
  • Best practices in the idea-to-launch process

Resources

Connect with Sondra via LinkedIn

EDUCAUSE

IMS Global Learning Consortium’s Digital Credentialing

Lumina Foundation’s Connecting Credentials

Quality Dimensions for Connected Credentials

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

The Impact of Journalism as Content Marketing

 JulieShoop

“We’re talking about our audience. We’re talking about the field that they’re in, and helping them build that knowledge. We’re providing something of value to them that they can use right then and there.”Julie Shoop, Vice President and Editor in Chief of Associations Now Magazine

What’s the difference between content marketing and brand journalism? When done well, both can deliver useful and engaging information that connects to members and generates leads. Often so though, high-value content requires the throughout research and expertise that stems from a journalism background.  As more journalists engage in producing content for brands, the line between content marketing and journalism can begin to blur. This week, Julie Shoop joined Driving Participation to discuss the gradual convergence of marketing and brand journalism. Julie is Vice President and Editor in Chief of Associations Now Magazine, a subset of ASAE, which works to provide resources, education, ideas, and advocacy to enhance the power and performance within associations and nonprofit communities.

Join Beth and Julie as they discuss:

  • Building and operating a successful content marketing team
  • Constructing a dialogue with existing members/non-members
  • Using content marketing for community purposes
  • The convergence of brand journalism

Resources:

Associations Now | ASAE Center

Connect with Julia via email: jshoop@asaecenter.org | Twitter: @JGShoop

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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