Podcasts

50 Things You’d Do with a Marketing Grant

Beth50_WP

“If more of the grant money is spent on how to tell those stories instead of spending a ton of money on the technology itself, then that would be money well spent.” — Andrew Stitt, formerly of PMIEF (Project Management Institute Educational Foundation)

Today is Beth’s 50th birthday (yay!) and to celebrate, she decided to make a special episode involving the whole community. She wanted to know: “If you got a grant for marketing, what would you do first, and how would it make a difference in your capacity to do your work?” So she set out to get 50 responses from all different nonprofits and organizations to find out the answer. As the answers poured in, a theme emerged: a clear understanding among nonprofit marketers that you need both a strategy and execution. She explores how a grant would help in areas like:

  • Branding
  • Research and strategy
  • Increasing awareness about your nonprofit
  • Marketing collateral
  • Storytelling and audience reach
  • Video/visual stories
  • Website building
  • Social content
  • And more!

Resources:

Follow some of the guests featured on this episode on Twitter:

Courtney Savoia: @NAFCareerAcads
Jessie Marushak: @PTHPA
Kelly Schempp: @MannCenter
Lynn Fitch: @growinggardensportland
Greg Koch: @zoomiami
Lisa Davis Budzinski: @centralpain
Susannah Coleman: @chestnuthill
Kevin McKinney: @fellowshiphse
Stephanie Cory Gorris: @JLWilmington
Laura Franz: @TLS_Veterans
Elisabeth Muehlemann: @LIVolunteer
Lynne Venart: @lemurnetwork
Mark Mattern: @YorkHabitat
Keith Chamberlain: @RevvCrew
Yolanda Morris: @pawsitiveallian
Amanda Navar: @foothillsbgc
Bill Moore: @zoomiami
Jamie McDonald: @genero_city
Carol Meerschaert: @carolmeersch
Steve Varnum: @NHCommLoanFund; @sfxvarnum
Monica Tanouye: @CCFofSC
Veronica Hix: @ONABEN
David Rhode: @pitchinbaseball; @davidrhode
Marvin Berman: @quietmindfdn
Laura Jones: @bbbsbc
Michelle Brinson: @nashvillerescue
Nancy Gates: @AACA_Museum
Celeste Miller: @byceleste1
Jane Van Ingen: @holyapostlesnyc
Nation Hahn: @jamiekirkhahn
Tobi Johnson: @volpronet
Lori L. Jacobwith: @LJacobwith
Penny Leisch: @catnipcasacats
Michael Norris: @philaculture
Elizabeth Weaver Engel: @ewengel
Claire Axelrad: @charityclairity
Anna Caraveli: @AnnaCaraveli
Jeremy Koch: @empowernonprof
Joe Waters: @joewaters
Debra Askanase: @askdebra

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Mindful Social Marketing

JanetFouts_WP“Multi-tasking is a myth. You cannot tweet, Facebook, post on LinkedIn while you’re watching TV at the same time. You can do it, but you’re not actually being present. You’re not being mindful. You’re not paying attention. You make a lot of mistakes.” –  Janet Fouts, CEO of Tatu Digital Marketing

You probably use some form of social media, whether for personal use or for your organization. Janet Fouts joins the show to explore how mindfulness when it’s applied to social media is different than just “doing” social media. Janet, CEO of Tatu Digital Marketing, talks about how just scheduling automated posts without followup engagement can sometimes be detrimental to really letting your followers get to know you as not just a brand but a person. They want to know they’re dealing with a real human being. Janet reminds listeners there are ways to take a mindful approach to social media while still being efficient and practical. She and Beth talk about:

  • Why she’s “done with coding”
  • The difference between mini-tasking and multi-tasking
  • How to shift your social media marketing from autopilot into a more mindful approach
  • How taking a moment on social media to say “thank you” can make a big difference
  • Personalizing your voice on social media can make people get to know you better
  • Why Janet believes “specialization is the way to go”
  • How livestreaming can be helpful but only if it’s done right

Resources:
Janet’s websites: www.JanetFouts.com and www.MindfulSocialMarketing.com

Tatu Digital Marketing: www.tatudigital.com/
Mindful Social Marketing on Amazon
Slack
BuzzSumo

Follow Janet on Twitter: @jfouts

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Podcasts

The Trick to a Successful Annual Appeal: Start Now.

MaryElizabethEntwistle_WP“Participation is so valuable because without it we wouldn’t have a foundation to make an ask. If we’re not reaching out, building engagement, making partnerships, educating people, and staying connected with them through our communications, then we can’t ask for money.” – Mary Elizabeth Entwistle

Annual Appeal season may seem far away but it will be here before you are ready. What do the most successful campaigns have in common? Planning. It may seem early but planning now will increase the impact of your efforts. Mary Elizabeth Entwistle of The Gift Development Group joins Beth to talk about what you can do when you plan ahead. They discuss creating an integrated campaign and how to use direct mail, email and social together. Each of these plays a different role and Mary Elizabeth shares how to incorporate your theme and pace your communications to have the most impact.

Beth and Mary Elizabeth discuss:

  • Connecting your mission to your audience
  • Personalizing marketing based on real-time customer activity
  • The importance of year-round communication
  • Using social media to extend your fundraising communications

Resources:

Contact Mary Elizabeth: Twitter | LinkedIn

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This Episode of Driving Participation is sponsored by Nonprofit Toolkit. Get templates for design and planning your annual appeal at www.nonprofittoolkit.net

Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Podcasts

Newsjacking: Using Holidays to Create Connections Online

KerriKarvestski_WP

“There’s a really strong correlation to how many connections a person has to your organization and what they give.” – Kerri Karvetski

This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking – the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.

Beth and Kerri discuss:

  • Getting your content marketing on track with an editorial calendar
  • How to develop a story around “newsjacking”
  • Creating customer-focused content

Resources:

Contact Kerri | Twitter | Facebook | Web | Email: karvetski@gmail.com

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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Becoming a Brand Champion

JenniferGoodSmith_WP“We knew in our hearts who we were, and how we needed to speak about ourselves. But at the same time, we also knew that we had to listen to how other people saw us.” Jennifer GoodSmith

Few people would question the powerful impact of a strong, engaging brand within an organization. But how exactly do you implement an internal communication strategy that aligns your supporters and employees in support of your brand’s promise? This week, Jennifer GoodSmith, Vice President of Marketing and Communications at The Morton Arboretum, joined Driving Participation to talk branding. Jennifer discusses building your brand from the inside out- focusing on internal as well as external branding.

Beth and Jennifer discuss:

  • Identifying the brand promise
  • Merging external and internal research to build a brand
  • Determining strengths and weaknesses to support brand promise
  • Narrowing your messaging and focus

Resources:

The Morton Arboretum

Contact Jennifer | Email: JGoodSmith@Morton.arb.org

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live

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Podcasts

Your Biggest Questions About Branding

BasicsofBranding2_WP

” A brand is about what people experience, and how they interact with your organization. And what you show them is part of how they connect with you.” -Beth Brodovsky

Branding is a foundational piece in your marketing communication, and one you do not want to be without. Your brand can be a lot of things. This week, we flip the conversation and discuss what branding isn’t. Beth Brodovsky answers the biggest questions and misconceptions about branding. She discusses the role of design in communications and where research fits in to a branding process

Beth covers:

  • When is it the right time to rebrand
  • Why branding is important when it comes to marketing
  • Design vs. Branding

Resources:

Looking for more branding resources?

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This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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The Basics of Branding for Nonprofits

BasicsofBranding_WPDo you know that your organization is special but struggle with communicating it in a way that attracts the support you need? Branding is a powerful tool that can change the trajectory of your organization. When done well, it can transform how you find and connect with your community. This week, Beth Brodovsky, Founder of Nonprofit Toolkit, introduces you to the ways branding will help you build momentum toward your vision. If you have ever thought your organization needed branding but were not quite sure exactly how to get there, this episode is for you.

Beth covers:

  • The difference between a logo and a brand
  • Why your mission statement may be working against your brand
  • The easiest way to figure out who your audience really is — using information hidden in plain sight
  • The ONE form of research that reveals where you should focus your attention
  • The 5 steps you need to build your brand

Resources:

Looking for more branding resources?

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Adapting Your Message to Your Audience

GregKoch_WP

“Crafting compelling messages that translate to your audience is easily one of the most overlooked—and under appreciated—methods of ensuring you reach your nonprofit marketing goals.” – Greg Koch

How can organizations and nonprofits align their information to meet the needs of donors, volunteers and supporters? Understanding your audience is a fundamental key to success, whether you’re seeking to attract, inspire, engage or motivate supporters to take an action. Successful messages anticipate and meet the audience’s needs. This week, Greg Koch, Director of Education and Volunteer Services at Zoo Miami joined Beth, to discuss tailoring your organization’s messages for success.

Greg and Beth discuss:

  • The importance of adapting your message to your audience
  • How to adapt and form content that meets audience needs
  • Creating and sharing relevant content that educates participants
  • How to immerse your organization in a big idea

Resources:

Contact Greg | Email: gkoch@zoomiami.org

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Building Your Brand Through Blogging

LauraNorvig_WPOne of the most effective ways to communicate your story and mission statement as a nonprofit, is through a blog. Blogs enable you to “tell the story” of your brand over and over again, connecting individuals to your cause and inspiring them to support your organization. This week, Laura Norvig, Digital Strategist at ETR, joined Driving Participation to discuss how to build your brand through blogging.

Beth and Laura discuss:

  • How to segment your blog content to drive more leads
  • How to grow your email list and expand your contacts
  • Finding your audience through market segmentation
  • How to find, create and distribute blogging content

Resources:

ETR

Contact Laura | Twitter: @LNorvig

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

Podcasts

Increasing Your Impact with Modular Content

LynnFitch_WP

“In order to move people to action, you must first connect them with the problem your organization is trying to solve.” – Lynn Fitch

Great storytelling has the power to prompt action, while creating meaningful connections with members, donors, and supporters. How can nonprofits develop a sustainable system for collecting and sharing these stories? This week, Lynn Fitch, Development Director at Growing Gardens, joined Driving Participation to discuss the best practices for nonprofit storytelling, and channels for distributing and re-purposing content.

Beth and Lynn discuss:

  • Tools for storytelling for nonprofits
  • Creating a common language for organizational communication
  • Re-purposing content for a variety of platforms

Resources:

Growing Gardens

Contact Lynn | Email: Lynn@Growing-Gardens.org

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Enjoy Driving Participation! If the program is helpful to you, please subscribe in iTunes to have sessions sent to you as they go live. And please consider leaving a review in iTunes as well. Reviews help other organizations find the show and learn from these terrific stories.

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