Archives for July 2013

3 Ways to Newsjack Content

Uberflip_inforgraphic on digital news use


Source: Uberflip.com

My staff jokes that I don’t take vacation because, to me, vacation is any place where I am left alone with a wifi connection. Like many people I spend the bulk of my days in front of a digital device, and its rarely a TV. The latest trends in news consumption show digital media on the rise as a primary news source.

Over 50% of Americans own a tablet or smartphone and more than 60% of them use these devices to read news. All of this activity has created the ability to track what news is being discussed the most – called “trending stories.” As Brian Solis puts it, “news no longer breaks, it tweets.”

The most common use of the term and the activity revolves around trending stories, but that is not the only way to Newsjack. [Read more…]

Iris Creative Group Inc. • 451 S. Bethlehem Pike, Suite 310 • Fort Washington, PA 19034 • P: 267.468.7949
Pinterest Google+ Slideshare LinkedIn Facebook Twitter RSS"
SITE MAP

2011 IRIS CREATIVE GROUP INC. ALL RIGHTS RESERVED • Log in