Video is fast becoming the darling of content marketing and social sharing. It is a great tool to use to capture content because it can be broken down into so many components. Its current the most shared media on Facebook and YouTube is the #2 search engine after Google, so collecting and sharing your stories through video is a valuable engagement practice.
In this example, I shot a simple interview with my iPhone. It was my first time and I hope you are impressed by my steady hands! As you can see, I held the iPhone vertically, which is a problem. YouTube’s native format is horizontal. We used Adobe After Effects to create a horizontal background with some stock footage and the client’s logo. I am sure you could do the same with many of the video editing tools out there. You could just as easily use a still photograph. Or you may want room to add your branding and do it on purpose.