A member in the American Marketing Association’s Nonprofit Special Interest Group asked about the definition of a “sharable” post in social media. I thought I would reprint my take on the answer here.
It definitely brings up the question of what sharing means — and what defines content.
On Facebook, if someone “likes” a post, they have read it and, presumably, enjoyed or agreed with it. They may not even realize that when clicking “Like” FB tells all their friends (and possibly their friends and the public depending on privacy settings) that they did that. So in once sense people may think they are they only consumed the content but in taking a social action, they shared it. Letting the people you are connected with follow what you do is part of the nature of social sites whether you are conscious of wanting to share or not. So I would say that creating posts of any kind that engage viewers and inspire them to take a social action could be a definition of “sharable”.